DUTCH MAGIC.

How Dutch entrepreneurs challenge global markets

Every entrepreneur and every marketer dreams of conquering the world with a trail-blazing idea and establishing a global brand. But how do you do that?

For the purpose of this book, we went in search of 25 examples of successful Dutch entrepreneurs and leaders, like lingerie queen Marlies Dekkers, ING Direct CEO Dick Harryvan, Bugaboo founder Max Barenburg, Alice Huisman, owner of Royal Huisman, builder of luxury yachts. But also worlds best dj Armin van Buuren is such an international brand with a story. 

However different these people and their companies might be, their stories contain common elements. According to marketing experts Patrick Ruijs and Maton Sonnemans these elements (connect, create, calculate, convince) differentiate a brand from a global brand that conquers international markets.

The book is available in dutch (ISBN 978-90-78217-09-1) as well as in English (ISBN 978-90-78217-10-7) at an expense of
€ 39.95.